Sweet Seeds started in October 2009. Through the virtual social goods initiative, players purchase sweet seeds in FarmVille. As of September 2010, 100% of all donations go towards our nonprofit partner FATEM to build a school in Haiti.
Donations from past Sweet Seeds campaigns supported FATEM to provide school lunches for children in Haiti and to Fonkoze,org, which gives microloans to Haitian women living in poverty.
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FarmVille players’ ongoing commitment to Haiti rose over $1 Million to support building the School of Choice in Mirebalais, which includes a generous contribution from Facebook Credits. The FarmVille community also rallied around an amazing gifting effort to send 1 Billion virtual school supplies, resulting in Zynga donating an additional $200,000 to help build the school in Mirebalais, Haiti. Through these extraordinary contributions, over $1.3 million - an amazing amount was donated to the School of Choice from Sweet Beets and other Zynga campaigns!!
In the inaugural Sweet Seeds for Haiti campaign that ran for a week in FarmVille, players raised $584,000 with the purchase of sweet potato seeds. The money was used to help rebuild a kitchen at the Mitsraim Nivard K-12 school in Mirebalais, Haiti and provide snacks and lunches to more than 200 local children.
The popularity of the first Sweet Seeds program led to a follow-up campaign in which FarmVille players raised more than $250,000. The Sweet Seeds program benefits two Haiti nonprofits, FATEM and Fonkoze, which support health and education for children and contribute to a revolving loan campaign for women living in poverty.
Zynga.org is teaming with FATEM to build a K-12 school in Mirebalais, Haiti. Contributions from FarmVille farmers will go towards the construction of L’Ecole du Choix, also known as the School of Choice.